The fifth Doody Digital Workshop for Society Executives offers a strategic view of key challenges facing publishing, education, and even membership executives – how to thrive in the face of changing competitive landscapes and changing membership demographics. Our 2018 edition offers a true workshop format, with over five hours devoted to discussion of real-life case studies, featuring strategic challenges, with guidance from moderators who are experts in their fields.
Participants will be able to choose two different cases to discuss, from a menu of six strategic challenges developed by our Planning Committee of seasoned society executives. Case topics are:
- Book publishing in 2018: How can we maintain the revenue and margin from a diminishing legacy book program while introducing online-only nonperiodical products?
- Journal portfolio management and expansion: What strategies and tactics are essential to ensure we are getting adequate and predictable revenue growth from our journal publishing program?
- Platform publishing: How can we effectively aggregate our highest-demand content and deliver it to our users through institutional site licenses via a new platform?
- Migrating from print to digital — managing Stage II of the migration: How do we ensure content aligns with the members’ needs through content personalization, relevancy and simplification? Further what do we need to do to deliver the best digital experience when our member is logged and not logged in to any platform?
- Revitalizing the Annual Meeting: How do we strengthen the Annual Meeting as a top revenue generator for the society?
- Creating engagement with online courses: What are the essential ingredients in and attributes of new distance learning courses that will generate maximum engagement?
Other features of the two-day program include a stimulating keynote speech by Bryan Chapman of Chapman Alliance and a panel dealing with diverse challenges in technical and business model transformations.
Why should you attend this workshop?
Take-aways tailored to the association environment. This workshop was conceived by and planned with the help of six executives who understand the unique challenges of leveraging the same technological tools that have disrupted the market to create and disseminate your valuable content, and the challenges of a new generation with different values. Meet and learn from both experts and colleagues who are solving the same problems that you are facing.
Lasting connections with association colleagues. This workshop is offered to only a select number of society executives. Attendance is limited, and the workshop is specifically structured to encourage greater peer sharing and interaction. Establish a network of contacts that you can tap into long after the workshop ends.
New approaches to strategic problem solving. This workshop devotes over five hours to small-group analysis of strategic challenges that confront most societies, guided by expert facilitators who have managed these challenges in their own organizations.
Continuing education credits. Doody’s Digital Workshop is an by the American Society of Association Executives. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 8 credits toward your CAE application or renewal professional development requirements.
What will you learn?
The workshop offers a blend of presentations from experts and hands-on learning with colleagues. Key learning objectives include the following:
- Create new content strategies to meet the changing needs and expectations of learners
- Identify new formats/channels to engage learners
- Develop skills for creating business plans for new publishing and education activities
What will you take away from Doody’s Digital Workshop?
- Lasting connections with peers from associations in different markets, facing similar challenges
- Resources to share when you return to the office, including all PowerPoint presentations, a summary PowerPoint of all take-away points, a workshop participants’ contact list, and summaries of the case study discussions
- An expanded network of colleagues for associations. This workshop is offered to only a select number of society executives. Attendance is limited, and the workshop is specifically structured to encourage greater peer sharing and interaction. Establish a network of contacts that you can tap into long after the workshop ends.
How will your learning be facilitated?
- Comfortable meeting facilities, including state of the art audiovisual facilities
- Exhibits and literature provided by selected industry vendors
- Small-group exercises with peers from other organizations