Keynote Speech: Answers at the Point of Need: Bringing Content to Life
Bill Detmer is a physician who has devoted his career to medical informatics. He spent the early 1990’s as an Assistant Professor in the Division of General Internal Medicine at University of California, San Francisco and published research studies into the then-novel use of computers in clinical medicine. This led him to the position of Vice President, Clinical Information Products in the early days of Ovid Technologies.
In 1999, Bill founded Unbound Medicine to deliver clinical medical content through innovative knowledge architecture and efficient publishing systems, starting with Web-based solutions and expanding to mobile as technologies have developed.
Bill’s experience as a user, researcher, aggregator, and architect of clinical information provides him with a unique perspective on the challenge of delivering highly valued content to users.
Keynote Speech: Data Driven Engagement – Designing Education with your Customer in Mind
Carol McGury serves as executive vice president, Event and Education Services of SmithBucklin. She leads the teams that provide event, education and sales services for all of SmithBucklin’s full-service and outsourced service client organizations, including trade and professional associations, charitable and cause-based nonprofits, corporations and government institutes. For Event Services, the team delivers convention, trade show and event management service offerings. For Education & Learning Services, the team provides the resources and capabilities needed to manage new product/program development, education strategy and planning, content management and delivery, and program evaluation. For Sales Services, the team grows client organization revenue through the sale of sponsorships, exhibits, advertising, Web properties and other association assets.
The client organizations’ events they serve have regularly been named to the Trade Show Executive Gold 100 List, the Trade Show News Network’s Top 50 Fastest-Growing Trade Shows List and the Trade Show News Network’s Top 250 Trade Shows List. SmithBucklin also was named by Trade Show Executive as one of the “Companies to Watch in 2016.” Carol was inducted in the BizBash Hall of Fame in 2016.
Carol joined SmithBucklin in 1988 and, during her tenure with the company, has served all three SmithBucklin industry practices (Business + Trade, Healthcare + Scientific and Technology). Carol serves on the PCMA Foundation Board of Trustees, Marriott Hotel Advisory Board, and as member of the INCON (international partnership of association and event management companies) Board of Directors. Carol holds a Bachelor of Arts in communications with a minor in business from St. Xavier University and a master’s degree in public service administration from DePaul University.