Susan Gay is a publisher, author, content strategist, and consultant with over 25 years’ experience in the medical field. Through it all, she has had a keen eye toward the forces that shape medical practice. Several years ago, she saw the challenges that social media and online reputation management create for medical practices and worked with Dr. Kevin Pho to develop the first comprehensive guide on the subject. Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices was published by Greenbranch Publishing in 2013. Susan continues to research, speak and write about related topics and is currently working on another book that specifically addresses risk management for social media. She is a member of the Mayo Clinic Social Media Health Network and was awarded Bronze Fellowship status last summer as a result of her work in the field.