Doody’s Digital Workshop 2019 offers a strategic view of key challenges facing publishing, education, and even membership executives – how the intellectual property developed by societies can thrive in the complex ecosystem that supplies information to medical professionals. This year’s workshop offers a streamlined one-day format for maximum impact.

The workshop features an opening keynote talk, Search and Serendipity: Content in the Practitioner Workflow, from Lisa Janicke Hinchliffe, Professor/Coordinator for Information Literacy Services and Instruction in the University Library at the University of Illinois at Urbana-Champaign. Dr. Hinchliffe, a well-known speaker, writer, and blogger, will highlight recent research into how practitioners really access information, providing clues that may improve the discoverability and value of society content.

A panel discussion combines perspectives from an innovative scholarly publisher, a clinician and advocate for society content, and an expert in content repurposing that will provide a wealth of ideas for packaging and presenting content for optimal impact, including revenue growth.

Small-group exercises, always the most popular feature of Doody’s Digital Workshop, will feature cases that will challenge attendees to devise creative strategies to make their content discoverable and useful.

The closing capstone talk, from publishing industry veteran Rich Lampert, covers the parallel development of medicine, medical publishing, and medical societies since the mid-20th Century and then forecasts how professional societies will continue to thrive in the changing healthcare environment.

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Schedule: Thursday, June 20, 2019
Time Description
8 – 8:30 Registration and Breakfast
8:30 – 9 Icebreaker
9 – 9:15 Welcome
9:15 – 10:45 Keynote: Search and Serendipity: Content in the Practitioner Workflow
10:45 – 11 Break
11 – 12:30 Small-group discussion #1
12:30 – 1 Lunch buffet
1 – 2:30 Panel: Opportunities and Threats in the Ecosystem
2:30 – 2:45 Break
2:45 – 4:15 Small-group discussion #2
4:15 – 4:30 Break
4:30 – 5:45 Capstone: Where have we been, how did we get here, and where are we going: valedictory reflections of a medical publishing lifer
5:45 – 6 Wrap up
Schedule: Keynote Speaker
Lisa Janicke Hinchliffe
Professor/Coordinator for Information Literacy Services and Instruction in the University Library, University of Illinois at Urbana-Champaign
Schedule: Capstone Speaker
Rich Lampert
Principal, Business Development, Doody Consulting, LLC
Schedule: Panelists
Patrick Alexander
Director, Penn State University Press
Irsk Anderson, MD
Assistant Professor, Section of General Internal Medicine, University of Chicago Medicine
Ernie Smith
Senior Editor, Associations Now, Manifest


Doody’s Digital Workshop 2019