While much of the rest of the economy is showing signs of a recovery, the once robust environment in which healthcare publishing flourished remains uncertain, mired in technological upheaval, under threat of further challenges to national healthcare financing, and with industry marketing constrained by complex medico-legal regulations…and fear of litigation.
At the same time, the once seemingly limitless opportunity to cultivate institutional subscriptions and site licenses has transitioned into an environment where acquisitions librarians are under increasing pressure to do more with less.
The result is continuing uncertainties in the business foundations of healthcare publishing. Thus, we witness the explosion of open-access publishing. And the rush by many organizations to test author-pay publishing and other new financing strategies.
Against the vagaries of the marketplace, growth in publications may require you pursue different strategies to portfolio management and new product development.
Which is where we can help.
Doody Consulting is a full-service strategic partner, capable to provide you support across an array of business needs from product development in books and periodicals, (and in print and digital media), to exploration of new sales and licensing opportunities across a global marketplace. Our unflinching goal: helping our clients publish more profitably.
As can be gleaned from the attached flyer, we have helped society clients with outreach to institutional markets, development of portal sites, exploration of new sales channels and product models, articulation of marketing plans, and a host of other projects, all with the goal to help societies such as yours persevere in the face of strong headwinds.