In 2018, Doody Enterprises, Inc. (DEI) celebrated its 25th anniversary. So, throughout 2019 we’ll be posting short vignettes about notable events in the first 25 years of our company’s history. This first post recounts how Rich Lampert joined the newly-formed consulting wing of the company in 2014.
Like several other key contributors to Doody Enterprises over the years, Rich is a former Mosby-Year Book (MYB) colleague and friend. While technically not an employee of Doody Enterprises but an independent contractor, Rich’s contributions have been significant over the last 14 years.
He and I worked side-by-side in MYB’s Chicago office for over nine years, from 1983-1992. A month or so before I resigned to start DPI, Rich left to return to his home city of Philadelphia to run the editorial operations for the two largest medical publishers at the time, first at Lippincott (now Wolters Kluwer Health) and then at Saunders (now Elsevier). He worked at those two companies from 1993-2004, coinciding with the first 11 years of DEI. In his capacity running the book editorial programs for those two mega-publishers, Rich helped ensure two things vital to DEI – that those publishers’ books were sent to us so that we could review them and that his marketing colleagues took advantage of advertising opportunities we offered to participating publishers. The company has always depended on advocates inside medical publishing houses and, without question, Rich qualifies as one of our most effective and valuable advocates during those early years. From these origins, Wolters Kluwer has been Doody’s top revenue-generating customer for more than 15 years, and Elsevier isn’t far behind.
In 2004, Rich left Elsevier and reached out to me to let me know he was going to start his own publishing consulting practice. At that time, two things were happening at DEI. Our leading revenue product, MedInfoNow, which was an online literature update service aimed at healthcare professionals, was in the early years of a steep and inexorable decline, and some small publishers had been asking me if I provided consulting services. I thought if I had a reliable partner, consulting revenue might help make up for the revenue we were beginning to lose from the decline of MedInfoNow.
I asked Rich if he’d be willing to spend half of his practice time as my consulting partner in a new division of DEI. Thus, began our 14-year collaboration that continues today. Our consulting practice is busy, fun and rewarding. Not only did it replace the revenue from MedInfoNow, it has helped spawn countless new business opportunities for the company. At the start of 2016, we spun off the consulting practice into its own corporate entity, Doody Consulting, LLC.