Thriving with changing landscapes and demographics: Using case studies to imagine transformations


The fifth Doody Digital Workshop for Society Executives offers a strategic view of key challenges facing publishing, education, and even membership executives – how to thrive in the face of changing competitive landscapes and changing membership demographics. Our 2018 edition offers a true workshop format, with over five hours devoted to discussion of real-life case studies, featuring strategic challenges, with guidance from moderators who are experts in their fields.

Participants will be able to choose two different cases to discuss, from a menu of six strategic challenges developed by our Planning Committee of seasoned society executives. Case topics are:

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Schedule: Thursday, April 19
Time Description
10:15-10:45 Registration and coffee break
10:45–11:15 Icebreaker
11:15-11:30 Opening Remarks
11:30-1:00 Keynote: Publishing, Learning, and Information Sharing in a Digital World
1:00-1:15 Pick up lunch
1:15-2:15 Case Studies: Small group session #1A (working lunch)
2:15-2:30 Break
2:30-3:30 Case Studies: Small group session #1B
3:30-3:45 Break
3:45-4:45 Case Studies: Small group session #2A
4:45-5:00 Break
5:00-6:00 Case Studies: Small group session #2B
6:00-7:00 Cocktails
7:00-9:00 Dinner
Schedule: Friday, April 20
7:45-8:30 Breakfast
8:30-10:00 Panel: Success stories in transformation
10:00-10:15 Break
10:15-11:45 Reports – Case Studies I, II, and III
11:45-12:00 Pick up lunch
12:00-1:30 Reports – Case Studies IV, V, and VI (working lunch)
1:30-1:45 Wrap up
1:45 Departure
Schedule: Keynote Speaker
Bryan Chapman
Chief Learning Strategist, Chapman Alliance
Schedule: Panelists
Lisa Cohen, Director, RSNA Education Center
Paul Gee, Vice President, Digital Product Management and Development, JAMA Network
Michael J. McMahon, Senior Marketing Manager, Wolters Kluwer-Lippincott
Schedule: Case Study Moderators
Julian Graubart and Janan Sarwar, American Pharmacists Association
Maureen Geoghegan, American Academy of Orthopaedic Surgeons
Joe Puskarz, American Academy of Pediatrics
Chris Ballman, SmithBucklin
Cathy Hinckley, Joint Commission Resources