Each of the members of this panel will share her / his experience in achieving best practice in an area identified by attendees of Doody’s Digital Workshop as being particularly nettlesome.

Barbara Kline Pope Barbara Kline Pope describes the 10-year evolution at the National Academies Press of offering all of their scholarly books for free in electronic formats and how this has helped bring about a number of more effective business models for the Press.
Dean Manke Dean Manke chronicles the major successes and setbacks of the last several years during the transformation of ASHP’s top seller, the AHFS Drug Information guide, from an annual reference book to a multi-media platform.
Susan Gay Susan Gay shares many of the pearls she has learned while helping healthcare professionals and publishers evolve an effective social media strategy.
doody  Dan Doody of Doody Enterprises will moderate this panel.