The aim of this panel is to discuss the transformation technology requires of publishers if they want their intellectual property to remain relevant and profitable.

Michael Clark Michael Clarke brings the unique perspective from his background as a publisher (AMA), a vendor (Silverchair) and now a consultant (Clarke & Co.) to talk about blending skills and competencies for the benefit of the consumer.
Becky Harris Becky Harris explores the tactics a society can employ to re-skill its staff from the work flows of printed books and journals to the new work flow demanded by using technical tools to gather, produce and disseminate its intellectual property.
Markey70 Mike Markey describes how the publisher can work with its vendor optimally to forge a partnership that leverages the publisher’s content with the best aspects of the vendor’s technology to deliver the information in the way their member wants it.
rich Rich Lampert of Doody Enterprises will moderate this panel.