Keynote Speech: How millennials learn and engage
A 19-year veteran of advertising and digital agency planning departments, Joshua comes to Edelman (www.edelman.com), the world’s largest public relations firm, from Google, where, as Principal Account Planner, he was responsible for managing digital planning and strategy efforts across the entire Food, Beverage & Restaurant vertical (covering over 140 brands, total).
In the course of his career, Joshua has worked with 42 of the world’s 50 biggest advertisers across virtually all business categories, pioneering digital research and online marketing methodologies. Joshua has been planning for the digital space as long as brands have been there. Starting with the earliest incarnations of “digital marketing” in the early-’90’s, Joshua cut his digital teeth planning corporate intranets and closed social networks for brands like Bayer, Pizza Hut, and Sprint. As soon as mass social networks sprouted up in the early ‘00’s (remember Friendster?), Joshua began using them for research, pioneering online sociometry techniques for clients like Sony and Epic Records. Joshua assisted MySpace with an early positioning effort, and has managed marketing communications efforts for Fortune 100 brands across numerous social media platforms, from Orkut to Slideshare (not to mention all the usual suspects like Facebook, Twitter, Pinterest & Instagram). Joshua has also been a long-time champion of the mobile web, creating mobile strategy and e-commerce programs for many companies including Kraft, Kimberley-Clark, Mondolez, SC Johnson, and many others. Joshua has specific experience in Pharma, Professional Services, Telecommunications, , Consumer Electronics, and Entertainment, among several other categories.
Joshua graduated from Kansas State University with a Bachelor of Science degree, double majoring in Advertising and American History.