Each member of this panel will share a success story (sometimes more than one) that demonstrates how societies can build the value of their content to members and others.

TristanGorrindo Tristan Gorrindo describes the first-ever American Psychiatric Association Innovation Lab, a hackathon that took place at APA’s Annual Meeting this past May. Members proposed approaches to problems in the world of psychiatry and metal health, and teams of psychiatrists, business executives, and engineers sketched out solutions in a lively session.
BrucePolsky Bruce Polsky describes multiple examples when smart editorial thinking (contributing to the mission) led to improved revenues (improving the margin) and to increased visibility for the society (again, contributing to the mission.)
MichaelSpringer Michael Springer describes how putting Journal of American Dental Association into the hands of a contract publisher enabled ADA to redirect and reconfigure its internal publishing resources, including publishing staff, to new digital products featuring “snackable” information for dentists.
rich Rich Lampert of Doody Consulting LLC will moderate this panel.